Stewardship

Stewardship That Supports Better Wine

Sustainable Vineyards. Thoughtful Partnerships. Stronger Wine Experiences.

Great wine depends on healthy land. That’s why sustainability and stewardship aren’t side topics on our tours; they’re part of how we choose wineries, build itineraries, and explain what you’re tasting.

As an Indigenous-owned Kelowna wine tour company, we approach wine country with long-term respect for soil, water, and growing practices. That perspective strengthens our focus on vineyards that farm responsibly, manage resources carefully, and protect the landscapes that make Okanagan wine possible.

This commitment doesn’t replace the wine experience…it improves it.

Partnering with Wineries That Care for Their Vineyards

We work with wineries that invest in sustainable viticulture, healthy soils, and careful farming practices. These choices directly affect grape quality, vine longevity, and flavour expression — which means better, more distinctive wines in your glass.

When your guide talks about vineyard practices, it’s always in the context of how those decisions shape taste, structure, and style.

Fewer Crowds, More Respect for the Places We Visit

Our small-group guided wine tours help reduce strain on tasting rooms and vineyard sites, allowing wineries to host guests properly and maintain the quality of their visitor experience.

That means more attentive tastings, better conversations with winery staff, and a calmer atmosphere where you can actually enjoy the wine.

Long-Term Relationships, Not One-Time Stops

Stewardship also means showing up as a reliable, respectful partner to the wineries we visit. Our long-standing relationships help ensure that each stop feels welcoming, personal, and professionally hosted — not transactional. For guests, that translates into smoother days, better access, and tasting experiences that feel genuine rather than rushed.

Perspective That Deepens the Tasting Experience

Understanding how slope, soil, water, and farming practices influence grapes helps guests connect what they see in the vineyard to what they taste in the glass. Indigenous land-based perspective naturally supports that understanding — not as a separate lesson, but as part of how we talk about wine and vineyards throughout the day.

The result is a wine tour that feels more connected, more grounded, and more memorable.

Because Better Wine Starts with Better Care for the Land

When you tour with Wicked, you’re choosing a wine-first experience shaped by respect for vineyards, growers, and the landscapes that make Okanagan wine exceptional.